Privacy Policy

This Privacy Policy describes how SmartWhisker (“we,” “us,” or “our”) collects, uses, and shares personal information when you use our mobile application and website (“Services”).

1. Information We Collect
We collect the following types of data when you use SmartWhisker:
• Account Information: email address (if provided), login activity, subscription status.
• Cat Profile Information: your cat’s name, age, gender, breed, lifestyle, and behavioral traits.
• App Usage Data: interactions with features, completed activities, time of use, and progress.
• Device and Technical Data: device type, operating system, language, IP address, app version, and crash reports.
• Tracking and Analytics: via third-party tools like Mixpanel, Firebase Analytics, and the Facebook SDK (Meta), which may collect install events, app opens, and engagement data to help us understand how users find and interact with the app.

2. Use of Information
We use your information to:
• Personalize enrichment plans using AI via the Enrichment Assistant.
• Track user and cat engagement trends to improve services.
• Monitor technical performance and user behavior via analytics platforms.
• Communicate support updates, in-app guidance, and service announcements.

3. AI Personalization
SmartWhisker uses AI models to tailor content and activity recommendations. Inputs may include traits, lifestyle, user activity, and completion history. Recommendations are non-diagnostic and intended for enrichment purposes only.

4. Legal Basis for Processing (GDPR)
We rely on the following lawful bases:
• Your consent (for profile creation, optional data fields, and marketing preferences)
• Performance of a contract (subscriptions and user interactions)
• Legitimate interest (product analytics and improvement)

5. Third-Party Services
We may share limited, pseudonymized data with third-party providers that help deliver our services. These may include:
• Analytics: Mixpanel, Firebase, Facebook SDK (Meta)
• Cloud Hosting: Supabase

The Facebook SDK helps us understand the effectiveness of our marketing campaigns and optimize user experience. Meta may receive limited device and engagement data as part of this process. Learn more about their privacy practices at: https://www.facebook.com/about/privacy

All providers operate under confidentiality agreements and comply with industry security standards.

6. Data Retention
We retain your personal data only as long as necessary to deliver the Services or meet legal obligations. You may delete your account and data at any time by contacting us.

7. Data Transfers
If you are located outside the United States, be aware that your data may be transferred to, stored in, and processed in the United States or other countries where our service providers operate.

8. Your Rights
If you are in the EU, EEA, UK, or California, you may:
• Request access to your personal data
• Request corrections or deletion of your information
• Object to processing or request limitations
• Withdraw consent at any time
• File a complaint with your supervisory authority

To exercise any of these rights, contact: privacy@smartwhisker.com

9. Cookies and Tracking Technologies
We use cookies or similar technologies to understand usage patterns and enhance user experience. You can manage cookie settings through your browser or operating system.

10. Children’s Privacy
SmartWhisker is not intended for children under 13. We do not knowingly collect data from children. If you believe a child has submitted data, please contact us.

11. Changes to this Policy
We may update this Privacy Policy. We will notify users via in-app message or email where required. The latest version will always be available in-app and on our website.

12. Contact Us
For any questions or concerns, email: privacy@smartwhisker.com